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ADM Falcon Announcements

History of Fair-Play Scoreboards

posted Sep 23, 2011, 1:01 PM by PaulMichelle Ferguson   [ updated Sep 23, 2011, 1:05 PM ]

Excerpt from Sports Illustrated September 04, 1972, David Butwin

The Fair-Play company has since built boards for the Astrodome, Busch Memorial Stadium in St. Louis and the Rangers' Arlington Stadium—million-dollar creations that dwarf the firm's first efforts almost four decades ago.

Dallas Center, Iowa, 1934: a pure Rockwellian setting. Small farm town deep in Iowa corn country, big frame houses with wide lawns in front, hot rivalry with the neighboring community, Adel. One winter night Dallas Center was locked in a close, rousing basketball game with Adel. Dallas Center's two-story brick school building, still in use, had the standard gymnasium floor with a balcony on three sides and a stage with collapsible basket on the fourth. If a scoreboard system existed, it was two kids in letter sweaters standing on ladders flipping a series of number cards.

Elmer E. Foster, founder of Fair-Play but then superintendent of schools and a high school physics teacher at Dallas Center, was in the crowd. "The game was very close. I'll never forget those people standing up and shouting," the 78-year-old Foster, kindly and still sharp, recalled recently. "Everybody was yelling, 'How much time? How much time?' Well, the game ended in a frenzy. Adel won I think. Now, I knew something about mechanics, and I thought to myself it was about time somebody figured out a better way to keep the score and time. So the next day I went to the electrician and asked him to help me build a timing clock. He said he was too busy but told me to see Jensen, the jeweler.

"This was right in the middle of the Depression, and I paid Jensen 35� an hour to help me. We made a big clock with a second hand that you could stop or start from the scorer's table, and when t hit eight minutes, the end of the quarter, a horn would go off. I took out a patent, and when we first started selling them, our slogan was, 'They Toot Their Own Horn.' Well, I didn't get home that night till two in the morning and my wife just started crying. She knew right away I had a plan to start building clocks and boards, and she said, 'You'll lose what little money you've got.' "

Jeanne Foster finally gave in. With his sons Jack and Robert, who are Fair-Play executives today, and a few of his skilled physics students, Foster set up shop in his garage and basement, building what amounted to the first automatic timers and scoreboards in American sport. By 1938 the demand had spread from the Midwest across the country, and Foster moved his family and business 25 miles east to Des Moines. Even before the move Fair-Play had already refined the original model to include home and visitor scores—cloth tapes numbered up to 69 that peeked out of slots on either side of the clock and were controlled from the : corer's table. Foster called it the Model A, and it was a durable machine. Somewhere out in the Midlands, the company believes, a few Model As are still tooting their own horns.

In the late 1940s Fair-Play, dominating the market, improved on the original sweep-second hand clock with a digital, flashing timer, and fans everywhere began tolling off the seconds: FIVE, FOUR, THREE—a chant that is still music to the eldest Foster's ears. Today the company's 60,000-square-foot factory, constantly honking with the sound of starting horns, turns out standard basketball, baseball, football, wrestling, swimming and hockey boards plus the erupting baseball showpieces. From the Mid-South Coliseum in Memphis to the Rose Bowl at Pasadena to gymnasiums in Germany (where the boards are labeled Heim and Gast instead of home and visitor), Fair-Play has more than 50,000 scoreboards in operation. 

NEW - Game Day Programs

posted Sep 8, 2011, 8:35 AM by PaulMichelle Ferguson   [ updated Sep 8, 2011, 10:38 AM ]

New for this year, we are offering full color Game Day Programs for only $2.00.  These programs contain game schedules, team rosters, and full color individual pictures of players/teams.  The programs also have local advertising information from our program sponsors and well wishes to players from family and friends.  The programs should be available prior to our first scrimmages and will be on sale at the concession stand for all home games until supplies run out.

 TO CHRISTIAN PRINTERS for making this possible with your extremely generous donation of resources, time and effort to this project!!!

ESPN Magazine Fundraiser

posted Sep 6, 2011, 1:58 PM by PaulMichelle Ferguson   [ updated Sep 7, 2011, 2:36 PM ]

In order to continue with our plans to build a great youth football program at A-D-M, we are trying to raise funds to better the experience for players, parents, and fans.  An important step in the process is raising funds to pay for capital improvements at our football facility at Kinnick-Feller park.  This year we added a very nice scoreboard that takes us one step in that direction.  We have plans for many other improvements as well and those plans will be shared with all concerned in the very near future.

In this fundraiser, we are asking that you encourage your player(s) to SELL at least 2 subscriptions.  We are hoping this will not be too much of a burden on anyone.  We understand that many of the boys are not comfortable going out and selling so it should be a good opportunity for them to overcome their fear.  If they are really uncomfortable, we recommend pairing up with a buddy and going together.  Alternatively, this can be done over the phone using the online subscription.  It does not need to be done door to door so we recommend carefully selecting individuals you think may be interested in both the magazine and supporting our youth football program.

As a reminder, this fundraiser is intended to supplement the funds of the club so we hopefully can make improvements to our facilities which would benefit all players and fans of the youth football program.  The board has agreed to better define and communicate these goals and objectives to the parents and players so everyone understands what our organization is trying to achieve.  Look for more details to follow.

We initally asked that players submit the goal of 2 subscription orders by today (Tuesday, Sept. 6th), however we would like to extend this deadline one week to September 13th.  As a reminder, sales can also continue until the end of the season to qualify for prizes.  If you have further questions, please contact Jeanne O'Connor.  Thanks again for all your efforts to support the Tiger Football Club.

Online ordering:


Dear family & friends,

I am sending this request on behalf of my ADM Falcon football team and Tiger Football Club. As the team member of the Falcons, we are raising funds by selling 2-year subscriptions to ESPN The Magazine for $40!

As my "Guest", when you place a new subscription order, renew an existing order, or purchase a gift order through the ESPN Coaches Fundraising Program, Tiger Football Club keeps 75% of your total purchase amount. The profit we make for our group from your generous support will be used wisely.

Just click on the link below and you will automatically be taken to ESPN's online store. From there, just follow the instructions and start buying! To support our effort even more, please forward this email to friends and co-workers and give them an opportunity to make a purchase and enjoy 52 issues of ESPN The Magazine!

If you want to support Tiger Football Club and place an order but prefer not to purchase on the internet, please contact me directly at jjoconnor@q.com.

Thanks family & friends, for supporting my ADM Falcon football team and Tiger Football Club.

P.S. Purchasing ESPN The Magazine through our fundraiser, you get up to an 84% discount off the newsstand price plus 2 years of ESPN Insider (a $79.90 value FREE) and at the same time, help raise money for our group.

Team and Individual Pictures

posted Sep 4, 2011, 8:11 AM by PaulMichelle Ferguson   [ updated Sep 4, 2011, 8:16 AM ]

Football pictures are scheduled for Tuesday (Sept 6th). We will be doing the pictures on the outfield of the High School Girls Softball field (that is where there is the most shade).

Bring full game uniform to practice.
Picture Schedule:
5:00pm- 3/4 Jr. Black
5:30pm - 3/4 Jr. Red
6:00pm - 5th Grade Black
6:30pm - 5th Grade Red
7:00pm - 6th Grade Red
Attached is my picture pricing sheet. Please disregard the attachment sent earlier from Flora's because it didn't transfer properly. I will be bringing picture forms for all the players to your teams on Saturday and Monday.  If anyone has conflicts with their scheduled time, please let me know and I will make further arrangements with you.
Casandra Mueller
Casandra's Photography

NEW Uniform Cleaning Instructions

posted Sep 4, 2011, 8:02 AM by PaulMichelle Ferguson   [ updated Sep 4, 2011, 8:48 AM ]

In an effort to extend the life of our NEW uniforms please use caution and care when cleaning and drying our NEW uniforms.  The following are the suggestions from All Sport America.
Parents, please follow these guidelines for cleaning our new uniforms:
*Use COLD water only and do not wash with other items.
*Heavy Stains, use a PRE-TREATMENT as long as it DOES NOT contain Bleach.
*Turn the garments inside out.
*DO NOT use Bleach.
*DO NOT use Fabric Softner.
*DO NOT Dry Clean.
*DO NOT Iron.
*Remove uniforms IMMEDIATELY after washing and HANG DRY.  Air drying is the recommended method.
*If you use a dryer, the uniforms need dried on a DAMP AIR or DRY AIR setting and dried alone (no/low heat). 

Again, AIR DRYING is the recommended method.

Thank you,

NFL Punt, Pass, and Kick Competition

posted Sep 1, 2011, 12:39 PM by PaulMichelle Ferguson   [ updated Sep 1, 2011, 12:42 PM ]


For youth ages 6-15. Local winners advance to the sectional competition (TBA). For more information contact the Park and Recreation Office. Pre-registration is required.  To pre-register please call 993-4525.


LOCATION:  Kinnick-Feller Park FB Field

DATE:  Saturday, Sept. 24, 2011

TIME:  10:30 am

FEE:  $6.00      

Youth Appreciation this Night Friday vs Ballard!

posted Sep 1, 2011, 6:20 AM by PaulMichelle Ferguson   [ updated Sep 1, 2011, 6:25 AM ]

ADM Youth Football players wearing NEW GAME JERSEYS will gain free admission to the High School Varsity game vs Ballard HS.  Game time is 7:30PM.  Players are to report to the East end zone with 2 minutes left in the first half to gather for the half-time presentation.

Falcon Apparel Orders a Success

posted Aug 21, 2011, 4:04 PM by PaulMichelle Ferguson   [ updated Aug 28, 2011, 8:07 AM ]

Orders are in and hundreds of items were ordered by families to show support at our upcoming games this season.  If you missed out on this opportunity, there may be a limited quantity of grey, black, and red Falconware available at the concession area for our home games this season.

NEW Uniforms for 2011

posted Aug 14, 2011, 6:22 PM by PaulMichelle Ferguson   [ updated Aug 15, 2011, 5:16 PM ]

The WDMLPYFL will be providing us with new helmets and uniforms this year.  Take a look!!!


ADM Black Teams

Annual Parent's Meeting

posted Jul 19, 2011, 5:18 PM by PaulMichelle Ferguson   [ updated Jul 19, 2011, 5:23 PM ]

2011 Season Parent's Meeting (required)

Parents and Players will learn all about the upcoming season.

WHEN: August 14th  6:00PM

WHERE: ADM High School Auditorium

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